Sophia Liang／Yuhuan Huang

Founded in 2010, Guangzhou YueJuXing Animation Technology Co., Ltd. (short for YueJuXing) is mainly engaged in the design, development, production, and sale of amusement equipment, located in 4/F, Block B, Xinli Technology Park, Xinshuikeng Village, Panyu District, Guangzhou. Over many years, YueJuXing has been committed to creating excellent products and rejecting any substandard products, helping clients to stand out and stand apart. In the future, YueJuXing will work together with business partners for a great achievement under the tenet of faithful, honest, and careful.

More than just catching dolls
With more than 30 years of development, crane machines have become popular and can be easily played in many parks and amusement attractions. But for the machine itself, there are no other upgrading functions except mobile payment, remote management, and mini programs. Therefore, innovative gameplays may bring a new chapter for the crane machine industry. Wang Qinghu, the general manager of YueJuXing, said that new gameplays of crane machines have huge potential, while the original crane machine market has reached the saturation point.

Up to now, YuJuXing has developed more than 10 new gameplays for crane machines, including drinks hooking, lucky rolling balls, interlocking, puncture balloons, frog rolling dice, elephant ring-toss, dinosaur coming out, magic rainbow balls, and honeycomb rainbow balls, to name a few. All of these have been applied to the crane machines in Hong Kong, Taiwan, Singapore, Malaysia, etc. and the Chinese arcade chain brands like Super Player, Party House, FlyHigh, City of Sky, Wanda Kids and so on since May 2020. Collocating with professional operating teams, their real revenue can reach more than 300% of the original machines’.

There are two main features of YuJuXing’s products. One is that they provide fair competition to the players as well as to ensure customers’ revenue at the same time. From the perspective of players, YuJuXing has changed the traditional gameplay into a relatively fair one, which helps to catch more visitors’ eyes and add more popularity to the park. Another is that the machines are now flexible and adjustable. The machines allow upgrading new gameplays by changing the upper part of the structure instead of the mainboards.

Forging ahead, Service first

“There is no sunset industry but a sunset enterprise,” according to Wang Qinghu. Although COVID-19 brings severe challenges for all the industries, elimination mechanism still exists. To the amusement enterprises, it is important to keep innovative, boosting its own competitiveness, and forming an effective operating mode especially under the circumstance of economic downturn and pandemic. For YuJuXing, the sliding of the crane machine market in a way is the opportunity to get a breakthrough. No matter which promotions in network platforms, magazines, or other forms, the crane machines with new gameplays featuring fair competition and providing high revenue have been coming out like mushrooms after the rain in the traditional crane machine market, and become popular with the players.

In addition, business philosophy is a guideline for an enterprise. “Service in priority” is the development concept and core competence of YuJuXing. It interprets the core value of "customer-centric" with practical actions, and continues to promote his customer service as well as the upgrading of products, aiming to be a more professional and intelligent enterprise.

In the future, the amusement industry will move towards diversification and normalization and the investors will also be more accurate and professional. In this regard, YuJuXing will keep pursuing the high recognition of the market, exploring more innovative gameplays and optimizing the defects of crane machines, to extend the direction of the whole set of products as well as providing an all-around service to its customers.

※The article is published in the GTI Magazine Issue No. 197 in June 2021