| Roger Pennington, Commercial Director is Leaving Sega Amusements International |
| Roger began his career with the company in 1990 when he joined Deith Leisure as Financial Controller. Deith Leisure was subsequently taken over by Sega when the Corton Beach Group went into administration. Under the reign and guidance of Bob Deith the Sega Group in the UK grew to over £100m turnover and 250 employees. Roger enjoyed some very good years managing the accounts department during this growth period. Sega then rationalised the company in 1999, following a decline in demand for amusement machines. Parts of the company were sold off leaving just the distribution company and 11 employees. Roger was an integral part of that restructure. Over the next 20 years Roger worked alongside Paul Williams CEO to grow the company again. “It has been an enjoyable 20+ years working with Paul and building a new team which has become a second family. We have seen our own game development grow and no longer rely solely on Sega Japan for games. Rebranding the company to Sega Amusements International Ltd (SAI) a few years ago and focusing on becoming an international company selling machines all over the world to major operators and distributors.” Commented Roger.
In recent years Roger has been overseeing the expansion of SAI’s Operations division. Working closely with Dave Barnham the division has grown significantly with several thousand machines out on sites in the UK and Europe. The Operations division is well managed with Dave Barnham and his team working closely with customers to offer them a package that suits their business. It’s definitely the end of an era for Roger working at Sega but he would like to give a special thanks to all the staff at Sega that have made the last 31 years very enjoyable as well as challenging in meeting new objectives.
Paul Williams commented “Roger has been by my side for the past 20+ year through the good times and the bad times brought about by the ups and downs of this industry that we all love and enjoy. He has been an integral part of the company throughout. I want to personally thank him for all his hard work. I and everyone at SEGA will miss him”. (2021/04/06) |
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