FSB, the award-winning sports betting and iGaming supplier behind some of the biggest sports betting brands, has strengthened its senior management team with the appointment of industry Ian Freeman as Chief Revenue Officer. He will be responsible for creating and deploying key business strategies and developing sales and business development teams. He will be based out of the company’s London office and will report directly to CEO Dave McDowell.
Ian joins FSB from IGT where he held the role of Vice President of Business Development and Commercial at the company’s PlayDigital division where he was responsible for developing its B2B sports and iCasino proposition, globally.
Ian has been working in the gambling industry since 2012 and has held senior positions at some of the most successful players the sector, including Kambi where he spent five years as Chief Commercial Officer.
He joins FSB at an exciting time for the business as it looks to strengthen its position in established markets while entering new and emerging markets for the first time, particularly the US where the company has identified significant opportunities for its products and services.
Dave McDowell, CEO of FSB, said: “I am delighted to welcome Ian to the team and for FSB to be able to leverage his unrivalled knowledge, experience and talent to drive our sales and business development teams on to even greater success. We continue to build up our impressive senior management team at FSB and Ian is the latest piece of that jigsaw.

“He will also play a central role in further establishing FSB in the markets we are currently active in and also put us in the driving seat to succeed in new jurisdictions such as the USA.”
Ian Freeman, CRO at FSB, said: “I am really delighted to be joining FSB at what is a hugely exciting time for the business as it looks to increase growth in both new and existing markets around the world”
“The FSB team have developed a very relevant, agile and scalable gaming technology and service proposition, and I am very proud to join a group of industry specialists on its exciting growth journey”