China Leisure Development Co., (CLDC) and ViacomCBS have inked a deal to develop a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a sit-down play caf?, the FEC is expected to open in Q4 2020 at Shenzhen OCT Happy Harbor. Commenting on the announcement, Linda Dong, President of China Leisure said, “We are thrilled to be partnering with Nickelodeon to bring their highly popular brands to life in an FEC format. We see rapid growth in family entertainment spending in China and strong demand from shopping centers for experiential products. Nickelodeon Playtime is part of our strategy to capitalize on this trend.” (2020/09/23)