■Michelle Mak／Jasmin Zhuang

“July 1st, 2019 marked the 98th anniversary of our great Chinese Communist Party, as well as the 30th anniversary of Yuehua Industry. On this sacred and joyous day, I would like to express, on behalf of all the staff of Yuehua, cordial welcome and offer our heartfelt thanks to you,” said by Qin Xuanhua, the president of Yuehua Industry (Hong Kong) Limited.

Happy Birthday to Yuehua Industry. 

At 7:00pm on July 1, the 30th anniversary ceremony of Yuehua Industry (Hong Kong) Limited (hereinafter referred to as Yuehua Industry) was grandly held at Nansha Grand Hotel. More than 450 guests such as Mr. Huang Jianhua, chairman of Chamber of Commerce of Nansha Streets, Zheng Bin, chairman of Guangzhou Panyu Animation & Game Association (GPGA) and GM of Sealy Technology, Ye Weitang, chairman of Zhongshan Gaming & Amusement Association (ZGAA) & president of Golden Dragon, Liang Guoqiang, standing vice-chairman & president of G-Look, Ms. Lin Rongdi from UNIS Technology, Wu Huinan, the secretary of the party committee of Wanglaoji Health Industry Co., Ltd., Liu Haotian, the president of GTI & the chief organizing committee of GTI Asia China Expo and other customer representatives, the industry peers and all the staff of Yuehua Industry attended the dinner, with the bustling scene full of friends, wine and cheers!

The banquet started with a passionate theme song and a documentary of the 30th anniversary of Yuehua Industry, while the chairman of Yuehua Industry, Mr. Qin Xuanhua, gave an exciting speech to welcome the 31st year of Yuehua industry. Chairman Qin said in his speech, 30 years is not a long time, just a small period in its long history; but 30 years is not a short time, either. Who knows how many hardships we have experienced in these 10,950 days. Nowadays, after 30 years of hardworking, Yuehua Industry has realized the transformation from a small self-employed operation to a great business group. With diversified operations and multiple subsidiaries whose products cover several fields from the traditional key blanks production to the avant-garde animation and game industry, even to today's hottest new retail artificial intelligence, Yuehua has formed a situation of mutual development between a traditional industry and nascent industry. Nowadays, the products of Yuehua are sold to 123 regions and countries in the world. Over the past 30 years, Yuehua has been adhering to the business philosophy of "people-oriented, integrity and win-win", abiding by the promise of "Yuehua, you can trust". Fortunately, the concept and promise of Yuehua have been strongly supported by customers, suppliers, and employees. Your full support makes Yuehua always standing in the forefront of the industry with high morale. We are constantly being chased and imitated, but never surpassed. Here, I would like to thank all the people and all the Yuehua staff who have given Yuehua a hand. Thank you.

The chairman of Yuehua Industry, Qin Xuanhua, delivered an exciting speech to welcome the 31st year of Yuehua industry.

Chairman Qin stressed now we are standing in the Nansha District, the centre of Guangdong-Hong Kong-Macao Greater Bay Area (GBA). With the national policy of the construction of the GBA, and on the premise of doing well the inherent industry, Yuehua has been energetically involved in the construction of GBA to build up the country’s smart city, exploit new fields such as unmanned retailing and AI, and applies our skills to the animation game industry and unmanned retailing industry. Although the way forward will not be plain sailing, with the strong support of friends from all walks of life and the hard work of all the Yuehua staff, I believe that in the next ten years, Yuehua will be more splendid and brilliant. In the future, Yuehua is willing to continue to cooperate with you sincerely, make progress hand in hand, help with each other, grow, and make great achievement together.

Generations of Yuehua staff have witnessed Yuehua’s achievements for 30 years:

From 1989 to 1996: On July 1, 1989, Yuehua Industry set up a branch factory in Zhongshan city, and moved back to Guangzhou two years later. With the double area of the factory, the first retail store was set up in the downtown of Guangzhou city, and successively cooperated with some major manufacturers such as Hengfeng Lock Factory and Golden Horse Amusement Equipment Factory.

From 1997 to 2003: Yuehua Industrial moved to Dashi Town, Panyu District, and its plant area continued to double in size. At the same time, Yuehua Token & Redemption Ticket Making Center located at Longmei Village was established. However, Yuehua began to participate in overseas exhibitions to receive overseas orders. In addition, Yuehua also purchased its first computer and began to make self-made technology, conquered the two-color coin manufacturing technology, and hired a mentor to conduct internal training.

From 2004 to 2008: With the separation of technology and function, Yuehua implements the performance appraisal system, computerized office and digital management, and the automation of each work procedure is implemented one after another. It is a pioneer in the industry to develop steel tokens, and has published the article on the knowledge of anti-counterfeiting tokens on a professional media for 4 issues consecutively.

From 1999 to 2013: The production base was gathered to Nansha District in batches, with the factory area reaching 20,000 sq.m and the office area reaching 600sq.m, completing the third large-scale relocation. Also, Yuehua implemented welfare housing policy for core staff; successfully held the 20th anniversary celebration, carried out the technical innovation project system, achieved the overall technical innovation through each technical improvement.

Since 2014: Established the mission, vision and values of Yuehua Industry; held a grand celebration of the 25th anniversary, put the ticket production line into production, formed the three pillars of production line of key blank, token and ticket; successfully launched CRM and ERP; fully use the management system and obtain the exclusive production and sales right for digital coins; entered the automobile supporting system to provide the automobile key blank.

The celebration of 30th anniversary is not a sign of the end, but the beginning of a new 30 years. In the future, what splendid chapter will Yuehua Industry create? We'll see!

※The article is published in the GTI Magazine Issue No. 177 in July 2019