■ Serena Zheng／Jasmin Zhuang
"I hope that Jiuyou will be one of the leading exhibitors that satisfies all of the customers in the coming exhibitions,” Jiqiang Yu (hereinafter referred to as Mr. Yu), General Manager of Jiuyou, concluded the brand concept that Jiuyou has always been adhering to. At the end of 2018, Crazy Capsule Toys, which was researched and developed independently by Guangzhou Jiuyou Animation Technology Co., Ltd. (hereinafter referred to as Jiuyou), won Golden Censer Prize (excellent indoor product award) at China (Zhongshan) International Games & Amusement Fair 2018 by its uniqueness and originality.
Jiuyou got into the game & amusement industry in 2014, and filled a timely gap in the market with children’s basketball machines. The turning point of Jiuyou came in 2016 after 10+ R&D and production, customer data collection in 10+ professional expos, and high praise from customers over 700 days. Jiuyou won orders from chain businesses and its company and products became widely recognized by customers. Mr. Yu said, “These two years were the accumulation process for Jiuyou and the cognition process of Jiuyou for customers.” Jiuyou has patience with the process of brand building. Subsequently, Jiuyou cooperated with Molly Fantasy, Wanda Kidsplace, Super Player, Tom's world and other well-known chains, which enhanced Jiuyou’s confidence strength and confidence in exploring the overseas market. Therefore, Mr. Yu led a ready-to-go foreign trade team and embarked on the journey of exploring the international market of game & amusement in 2018.
The range of products is popular with international players, such as Machine Family Series, Prize Rolling Series, Cute Bowling, and Crazy Capsule Toys, which are especially famous among them. Besides being original, there’s a point in common among Jiuyou’s products and that is interactivity. Mr. Yu said, “We have been paying much attention to the interactive entertainment in the past, present and future.” He believes that win-win situation is crucial for cooperation. It is more than the cooperation among manufacturers, operators and suppliers, but among manufacturers, operators and players. Manufacturers and operators win profits from players and give back to players naturally, both materially and spiritually, only by achieving a "win-win" situation can they make profits and develop continuously.
For example, the playability of Crazy Capsule Toys is the embodiment of giving back to the players. Crazy Capsule Toys is the top-rated machine in the past year. It achieved new breakthroughs in the gameplay and appearance, which is different from traditional capsule machines, Crazy Capsule Toys broke through the tedious gameplay, which combines with the Law of Free Fall and the players' thoughts on gaming perfectly, greatly improves the playability of the game. When the wheel and the capsule connects to a line, you can push the button gently, then the capsule falls to the gift exit, and you will get it. It tests players’ eyesight, speed and hand-eye coordination. Crazy Capsule Toys is suitable for players of all ages because of its attractive gifts. To a large extent, the attraction of gift machines is because of their gifts. According to the feedback from the major operators, the average daily revenue of a Crazy Capsule Toys is two to three hundred tokens. In addition, Jiuyou has also designed different appearances for machines in different markets, such as the seasonal color series for the Chinese market, and grand appearance design for European and American markets, as well as different designs for the markets of the Middle East and Southeast Asia.
We enhance the interactivity to satisfy players’ desires materially and spiritually. Under the win-win situation not only should corporations achieve, but also businesses and people. This is Jiuyou’s idea that it has always insisted on.
“It took more than one year from product approval to launch and there were a good many difficulties during the period,” Mr. Yu said. There are no products of the same gameplay on the market, so Crazy Capsule Toys has a vast market and potential of development. But on the other hand, it also increases the difficulties of development. In the R&D process, there were a raft of technical problems, for example, capsules get stuck, capsules cracked, the channel of the recycling capsule became blocked. Fortunately, we finally found a good solution after repeated testing. Jiuyou’s successful R&D of quality products came after overcoming a number of difficulties, which shows Jiuyou’s professionalism.
To be an innovative enterprise, to create original products, to assure high quality and to provide quality services have always been the goals of Jiuyou and we will stick with these goals.
※The article is published in the GTI Magazine Issue No. 174 in April 2019 |
