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Explore the Elements to Trade Event Success: Conversations with Exhibitors

Alice He

As an exhibitor of G2E Asia and its media partner, GTI Magazine went to the show again this year and manned a booth to gather firsthand information obtained on site.  In fact, it was not difficult to spot that at G2E Asia, there were not only operators and distributers looking for game machines, but also many industry members showing strongly interested in seeking investment and cooperation.  With G2E Asia entering its 10th year this year, we came as GTI Magazine and the organizer of two shows, GTI Asia China Expo and GTI Asia Taipei Expo, and visited many exhibitors to explore the tactics for a successful trade show!

 

CEO Eddie Kwok of eBET., Ltd.

Having been focused on the field of mobile phone games, eBET is registered overseas and under strict monitoring by the government.  Participating in G2E Asia for the first time this year, eBET hoped to establish closer relationships with industry peers through this authoritative G2E platform.  The company presented the latest high-definition video live game mobile phone app, which utilizes an innovative speech-to-text and text-to-speech converting engine to provide a recreational experience featuring real-time interaction between players and the platform.

 

During the 3-day event, eBET was continuously the center of attention on the show floor.  The firm arranged a multitude of real-time competitions and invited spokespersons to the site to heat up the atmosphere, receiving positive feedback from many industry professionals.  At the same time, eBET acquired strong leads and will follow up with a good number of clients from Europe, the US and South America who showed great interest.  It also became acquainted with many potential business partners.  It’s believed that the company will achieve a good conversion rate.

 

According to CEO Eddie Kwok of eBET, indeed some difficulties have occurred for promoting online entertainment, but such problems are only temporary.  Given that mobile phone games and apps are growing by leaps and bounds, it is predicted that the online entertainment exhibition area in G2E Asia will continue to expand.  eBET hopes to tap into more overseas online entertainment markets through the G2E platform.

 

Manager Olivia Cheng of Boller

Participating in G2E Asia for the first time this year, Boller Technology was focused on promoting “Techno Third Prince” which incorporates Taiwan’s traditional culture and intended to bring Taiwan's spirit and the new Asian flair to everybody.  Tying in with its dedicated promotion of “Techno Third Prince” at the show, Boller decorated its booth with an eye-catching temple style.  Having been based in Taiwan, the company has expanded its reach beyond the local market and is actively penetrating Asia.  Its exhibition at this year’s G2E Asia gained terrific feedback from a good number of Asian clients and achieved many desired outcomes.  Now Boller is following up with the clients who attended its booth and had business talks with it at the show.  It’s believed that the company will reap good results.

 

This year G2E Asia has arranged not only a Slot area but also an iGaming area.  Manager Cheng believed that using separate exhibition areas to generate agglomerative effects might be a trend now.  This move may make the competition among industry peers more intense, but that way it is more beneficial for consumers making purchases.  In addition, it can drive companies to develop their own products and accelerate the launch of product upgrades.

 

Boller also participated in this year’s GTI Asia Taipei Expo held in April and clearly felt that the two shows have their own target customers.  G2E Asia is focused on buyers in Asia while GTI Asia Taipei Expo, through Game Time International magazine’s global reach, enables its exhibitors to meet buyers from Central and South America, India and Africa.  For Boller, both shows are excellent!

 

Marketing and Planning Division Leader Bruce Chang of Bingotimes

Bingotimes Digital Technology Co., Ltd. has been participating in G2E Asia for five consecutive years.  Compared with last year, what the company most directly perceived this year was that G2E Asia has grown leaps and bounds in the sector of iGaming online gaming.  iGaming is a trend that industry members can’t afford to ignore in the future.

 

The exhibits Bingotimes presented this year were the robotic arms the company has been aggressively promoting with each product having filed 100 patent applications!  Bingotimes is far ahead of its peers in the field of robotic arms.  Based on the company’s evaluation, this year’s G2E Asia has experienced growth in both visitor traffic and qualified buyers, and more efforts need to be made to convert buyer visits to closed deals.

 

Mr. Chang believes that whether a trade show, be it GTI Asia Taipei Expo or G2E America/Asia, can succeed, for exhibitors, visitor traffic is the most important.  Apart from the visitor traffic generated by the trade show brand, integrating resources of the upstream and downstream industry chain to diversify and enrich the show is also vital.

 

Business Development Manager Allen Hsu of Jumbo

Jumbo Technology has participated in G2E Asia for four years.  This year the company not only has deepened its relationships with existing clients but has also met and networked with many new buyers.  Its exhibition results at the show have achieved the company’s goal in the current phase and are very helpful for the company’s growth.

 

2016 has been a busy, but fruitful year for Jumbo.  “Yi Lu Fa”, the product the company is actively promoting, has delivered outstanding performance in the Philippines and Macao markets.  For Jumbo, a successful trade show not only means sufficient visitor traffic, but also requires effective coordination of the media and publicity resources.  Jumbo believes that online gaming is a trend and can create more opportunities for the gaming industry.

 

Ms. Chen of Chan Ming

Chan Ming Electronic Co. participated in G2E Asia for the first time this year.  Booth location can somewhat influence the number of booth attendees.  However, the company has attracted a satisfactory flow of visitors overall in the 3-day event.  About 60% to 70% of its guests were target customers who visited the booth with clear demand for cable products.  Therefore, Chan Ming expressed satisfaction over the number of qualified buyers.  The visiting buyers were mainly manufacturers.  Since cable products are essential components for all gaming machines, the company didn’t seem to worry about receiving orders.

 

Woods Chan Business Dept. Manager of Anji Bregal

Participating in the show for four years, Anji Bregal Chairs Industry Co., Ltd. achieved satisfactory results this year because of a better booth location.  The company met more qualified prospects, who are mainly end clients, and also provided service to some distributors.  Given that Anji Bregal’s product technologies all are the results of six years of efforts, the company is sophisticated in product development and offers customized products catering to customer needs.  This year Anji Bregal displayed a chair employing Bluetooth technology to the show venue, which brought a fresh feel.  According to Mr. Chen, the company will consider participating in the show again next year since taking part in such an international exhibition can increase exposure and is also a positive display of corporate image.  The company hopes to meet more industry members from various regions and receive more orders.

 

The article is published in the GTI Magazine Issue No. 143 in June, 2016

 

 
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