Award-winning online casino operator, PlayOJO.com took its unique approach to fairness and transparency to Sweden, launching to players in the country for the very first time on January 22nd.  The online launch has been boosted by a multi-million-SEK TV and online advertising campaign, which aims to educate players about PlayOJO’s ethos - to be a fair online casino that gives players more control over their money.  This disruptive challenger brand had made a big impression in the UK with its approach to responsible gambling.  It is open and honest with its terms and conditions, marketing, promotions and bonusing, and believes the money players win should be theirs.  All wins from free spins are paid in cash and without wagering requirements.  Its innovative OJOplus rewards players with money back on every single wager win or lose, which can be withdrawn into their wallet at any time.  All bonuses and rewards come with no wagering requirements ever,- it’s that simple. 

 PlayOJO’s innovative OJOplus gives players more control over their money.

Ohad Narkis, from PlayOJO, said: “There has been a 22% drop in the number of Swedish players accessing online gambling products over this past 12 months.  The main reason?  A lack of trust in the operators behind the sites.  Here at PlayOJO we put the player first.  There are no dodgy upfront bonuses with massive wagering requirements, or complex terms and conditions you can’t get your head around.  We are fair, honest and transparent - what you see is what you get, and that’s what players expect.  We believe this approach will be hugely popular with players in Sweden, and we hope to encourage those that have taken a step away from casino gambling online to return to the games they love, but in an environment they trust.”  PlayOJO launched in the UK in February 2017 and has already taken the market by storm with it’s “for the players” approach resulting in it winning several industry awards, including eGR ”Rising Star Casino of the Year” and the iGaming “Casino Of the Year 2017”.