Reflex Gaming, which marked its official entry to the digital gaming space 12 months ago, enter ICE 2017 buoyed by what Managing Director Quentin Stott has described as a "significant business win” with leading bookmakers, William Hill. The games supply contract will be signed at the Reflex stand (S8-110) on the first day of ICE.

Explaining his ICE objectives, Quentin Stott said: “As the new kids on the digital block, ICE 2016 was an intense learning experience for us. Since then, a lot has been achieved, not least the hiring of former Inspired senior executive Mat Ingram as Chief Product Officer.”

He added: “At ICE 2017 I want to show how far we’ve progressed in a very short time, establish the brand, demonstrate that we are a serious player and bring Mat and the team that he is assembling to the fore. I think that we have recruited what are some of the UK’s most successful games designers and it’s important that we are able to communicate the energy and skill set that we are bringing to the task.”

Stott continued: "I want to be able to meet the right people and to be able to explain our strategy moving forward in terms of the creation and supply of bespoke and generally available games. The portfolio will comprise hand crafted games designed for specific jurisdictions and demographics.  We will not be producing vast collections of 'me too' products which actually serve little or no purpose. We are a hungry company and one which goes the extra yard in pursuit of excellence."