International gaming professionals throughout the world can test friends and work colleagues on their knowledge of geography, the work of William Shakespeare and facts about London, following the distribution of a branded, 40-page Puzzle Book to promote attendance at ICE Totally Gaming.  Entitled ‘ICE - providing all the answers’, the piece of direct marketing was mailed to the extensive ICE database and has been made available in digital format at icetotallygaming.com.  Dan Stone, Senior Marketing Manager who is responsible for ICE, said: “Many of the ‘firsts’ to impact the gaming business, notably, the many thousands of ground breaking product launches which have defined the industry, have taken place at ICE, so we felt it was appropriate to launch the first ‘Puzzle Book’ in support of a gaming event.  As our theme for the book, we have taken our 2017 Shakespearean World Theatre of Gaming creative and added questions about our host city, London, and world capitals inspired by the diverse international audience, which in 2016 traveled to ICE from 150 nations.  In addition, there are questions based on our advertising, spot-the-difference competitions, gaming based word searches, dot-to-dots of famous people and even a colouring-in section for those seeking periods of relaxation and calm in the lead-up to attending the world’s busiest gaming event!”