Planet Playskool will open at Westfield Garden State Plaza mall in Paramus, New Jersey, US, in early 2024, along with a Nerf Action Xperience. Planet Playskool will be a 1858sq.m space offering young children a place to play and interact with attractions inspired by some of Hasbro’s most popular brands, including Play-Doh, Mouse Trap and Spirograph. The 3345sq.m Nerf Action Xperience will offer immersive activities inspired by the Nerf brand and is aimed at older children, young adults and corporate events and occasions. The world’s first Planet Playskool and North America’s first Nerf Action Xperience are being launched through a partnership between Kingsmen Xperience and Good Vibrations, a family-friendly attractions operator.