Experience UK is the trade body for Great British companies that design, create and deliver world class visitor destinations, from museums to theme parks and everything in between. It is set to feature an immersive exhibition of British innovations at LeisurUp by MAPIC in Cannes from November 29 to December 1. 

In this Leisurup Expo, Experience UK will showcase works from companies including Extreme International, Holovis, Immersive Everywhere Ltd, Interactive Imagination, Loadstar and Severn Lamb. Visitors will also be able to meet the creators of the different innovations, all within a 41sq.m space themed around Experience UK's fictional Main Street setting. 

CEO of Experience UK, Ian Clappison, said: “Our members are at the heart of delivering transformational solutions for location-based entertainment and destinations. The Experience UK Pavilion will present a diverse selection of innovation that includes advanced technologies for blending the physical and digital experience, solutions for making retail destinations stand out and deliver immersive storytelling." (2022/11/29)