2021 will be more than just a new year. It's going to be a whole new world for the attractions industry. To help you prepare for this challenge, IAAPA is bringing together industry leaders and top speakers for a two-day IAAPA Virtual Conference, and JRA is thrilled to be a Host Sponsor. Bouncing back starts with thinking ahead, and the IAAPA Virtual Conference will inspire attendees with dynamic speakers, innovative "solutions talks" and engaging panel presentations focused on recovery and resilience. As part of our sponsorship, JRA will host an M&S Solutions Talk, "Learning How to Win by Learning How to Lose: Stories of Recovery and Resilience From Around the World," featuring over 20 attractions and museum industry experts. Hosted by JRA Owner/CEO, Keith James, "Learning How to Win by Learning How to Lose" is a can’t-miss session for anyone looking to rebound and rebuild.

"At a time where support is the most important aspect of life, both personally and professionally, IAAPA has put in the time and effort to do so for its members," said Chloe Hausfeld, JRA Director, Marketing and Business Development, and IAAPA Board Member. "JRA is proud to reciprocate this effort on behalf of ourselves, and the industry, in order for us all to rebuild and show our resiliency during such a difficult time in our history." "The support of our sponsors is key in moving IAAPA and its thousands of members forward, as we continue to plan successful and crucial connection opportunities in good times and bad," added Emily R. Popovich, Director, Global Sponsorship and Advertising, IAAPA. "For years, JRA has proven its loyalty to our industry and to the association, and they've shared their knowledge with all of us as thought leaders at events the world over. We're sure they will once again educate us with their upcoming M&S Solutions Talk session, and we can't wait to watch!" (2021/04/07)