The first Quest tag arena in Kuwait, is to open at the largest and most prestigious shopping mall in Kuwait City, the Avenues Mall in October. The floor area of the arena is 700sq.m and it includes an integral separate arena for younger children. Local operator Al Shaya Group is opening the first Quest, a blueprint for what may well become a series of similar venues across the Middle East.

Alshaya’s vice president of its entertainment division, Fernando Medroa, said “The whole ethos of this new concept, from iPlayCO in the U.S., is physical exercise. Players run, jump, climb, bend and stretch, seeking out tag points in the arena.” Alshaya Group is a multi-faceted commercial organisation bringing some top international brands to Middle East retail and has offices and outlets across the Gulf region. Its entertainment division under Medroa encompasses a KidZania in Kuwait and a Tekzone FEC that opened in 2018 in Kuwait. There are plans to expand this brand into other parts of the region too. (2020/10/20)