On September 17, after 42 years, the AMOA released an updated brand identity, which includes a new logo, tagline and font. The new look and tag line will be used throughout all communication tools in both digital and traditional media as well as advertising. The identity was created to better align with the growth of the Association and how they have evolved since 1948: An Association Leader promoting and strengthening those businesses who are Building Engagement in Real Life. Since their founding 70 years ago, the AMOA has blazed the trail for companies and individuals engaged in the sales, marketing, distribution and manufacturing of currency-operated equipment. The Association currently represents over 900 members throughout North America comprised of owners, operators, distributors, suppliers and manufacturers. (2018/12/05)