Dig It, a construction themed play environment based around an actual building site, has been launched at the retail outlet Spring Souk that opened in May this year and is still under construction in certain areas.  The attraction aims to allow kids to work together to dig, move, build and create using various means that stimulate their imagination in an active play experience.

Emaar Entertainment, a Dubai-based division of Emaar, has opened Dig It.
The location offers a Drop and Play ticket with which guardians can leave their kids with trained staff for up to two hours and shop at the Springs Souk, starting from just AED100 (US$27).  Additionally, guests can benefit from the Diggers Club Loyalty Programme – for every four visits, guests get one Stay and Play entry for free.  The site also offers birthday parties for AED145 per child.  This includes 90 minutes of playtime, with an additional 30 minutes of food and cake cutting in the party room.  The ticket price includes light refreshments and snacks excluding the birthday cake.  For the party, a minimum of 10 kids and a maximum of 30 kids can be accommodated.