In 2019, with the overall economic slowdown at home and abroad, various industries are facing different degrees of market contraction. For mainland China's game industry, the situation has been in a downturn for more than a year. Different from the market over inflation or the market elimination of inferior and illegal enterprises, insufficient domestic demand is the main reason for the shrinking market. Many ambitious operators feel deeply upset, and many companies regard the industry exhibitions as a life-saving straw. Therefore, they have to go for it, even if they just have a few profits to support them.
Since the World Expo 2010, China's exhibition industry has achieved rapid development, and the industrial scale has improved dramatically. However, against the backdrop of an expanding scale, exhibitors have to face a series of problems; for instance, buyers are diverted; customers are not able to enjoy the one-stop shopping service; the wasted human resources caused by the surge of non-target customers, reduced purchase volume, and so on. China's exhibition industry has come to a critical period, that is, it urgently needs to shift from the 1.0 phase characterized by "large-scale" to the 2.0 phase characterized by "high quality". And a general view of many large-scale brand exhibitions that have officially entered the process of globalization and specialization, are presented with three characteristics: comprehensive, professional, and international.
At present, the exhibition is getting more and more attention from various enterprises, so there are more and more exhibitions related to various industries. However, we should not blindly participate in the exhibition. This will not only fail to achieve its effect but could even prove counterproductive by wasting time and resources. For exhibitors, attending an exhibition is an efficient way of marketing, with 10 advantages: contact with partner customers at low cost; less work and high quality; explore potential customers; effectively display the competitive advantages of enterprises and products; meet the most customers in the shortest time; maintain customer relations; receive a large number of orders; conduct market competition research; expand the brand influence; and develop new markets.
With the development of the Internet and the increasing professionalism of buyers, the exhibitions that win by exhibition scale are beginning to face a dilemma: the number of orders completed on the exhibition site has dropped significantly and the benefits of the exhibition have been polarized. Standardized enterprises with high brand awareness have a large amount of orders, while on the contrary, small and medium-sized exhibitors receive less orders. The cruel reality of the market is sending a message to the exhibitors: the days of disorderly participation in the trade show and waiting for orders have passed. Finely dividing the exhibition format, recruiting exhibitors based on their exhibits, cross-border integration to create new market demand points, these have become the new standard for professional exhibitions.
If you want to purchase new products with high profits, invest in high-quality projects, join the brand paradise, and seek cross-border cooperation, GTI Asia China Expo will take you to the area A in Pazhou complex from September 10~12, 2019. Here, GTI wishes that all the exhibitors will have full orders and high performance at the fair, and hopes this GTI Asia China Expo will also receive a complete success!
※The article is published in the GTI Magazine Issue No. 178 in August 2019 |
