Experience designer Holovis and its shareholding partner KingJoy have launched their Innovation Centre in the heart of Shanghai, China. The new five-floor complex features applications of Holovis’ emerging technologies and complex immersive environments from both companies’ entertainment, enterprise and simulation sectors. Visitors are greeted in the lobby by an artificial intelligence virtual concierge that uses speech and facial recognition to identify and welcome the visitor and summon their host. They are then escorted to the main demonstration area, featuring an array of solutions allowing them to experience the different specialist technologies Holovis and KingJoy are creating together. These include a Holovis HVR system, a free roaming virtual reality space where users wear the latest lightweight computer backpacks and are able to explore virtual worlds and synthetic environments. The facility also features a Holovis Cave, a five-sided immersive environment where each surface features 3D volumetric projection to bring any type of data to life in true holographic-style 3D without the need for any VR headsets. Users wear head-tracked glasses to view and naturally interact with the environment and data, allowing them to effortlessly work alongside their colleagues in the same virtual space. The top floor of the centre also features a breakout and networking space with panoramic views across the city and a karaoke area. The facility is managed using the latest Holovis HoloTrac software and hardware systems, a unique data-centric ecosystem and experiential management solution. (2019/7, No. 177GTI)