On April 29, the Wei Mu Kai La (Guangzhou) Wax House rated by netizens and tourists as the "world's most authentic waxworks" held the opening ceremony and the unveiling ceremony of Cai Guoqing's waxworks at the Canton Tower, marking the Chinese waxworks brand officially settling in Guangzhou. Wei Mu Kai La is the brand of Elephant Sculpture Art Co., Ltd, the vice-president unit of Zhongshan Cultural Industry Promotion Association (ZCIPA) and the members of this association attended the opening ceremony. Besides, Lin Ruixi, a member of the Zhongshan standing committee & Minister of Publicity Department and Luo Jianhua, Director of Zhongshan Culture and Tourism Bureau were also present at this event. Wei Mu Kai La (Guangzhou) Wax House is located at the Guangzhou landmark - East Square at the first floor of Canton Tower. With an area of more than 2,000 sq.m and over 80 lifelike waxworks, the designer hopes to build the wax museum into a cultural tourism landmark displaying the Cantonese culture, to present a visual feast and a spiritual palace for citizens and tourists. The founder, Zhou Xuerong, has been working on wax sculptures in Zhongshan for 20 years since 1999. Her works have won many national gold awards in large events such as Shenzhen International Cultural Industry Fair (ICIF) and Guangzhou International Art Fair (IAF). After 20 years of exploration, she has made many breakthroughs in production technology and material application, and has become the industry leader and a great representative of Zhongshan cultural industry.
The founder Mrs. Zhou Xuerong (L3) and the President Mr. Liu Zhen (L5) of Wei Mu Kai La took a photo with leaders and guests.
Director of Zhongshan Culture and Tourism Bureau, Luo Jianhua delivered a speech on stage
The state has issued a grand strategy combining "culture" and "tourism", aiming to further explore, wield, inherit and promote culture to improve the connotation of tourism and industrial pattern, and seek new breakthroughs for the development of cultural tourism. As a newly-developing cultural form in recent years, waxworks museum integrates culture and tourism. Based on the Canton culture, Wei Mu Kai La shows the waxworks and scenario of celebrities and stars and integrates modern science and technology with a sound and light immersive experience, making the wax house more interesting, and this is a new exploration and attempts for the combination of the culture and tourism industry, to bring a new thinking to the development of the traditional culture and tourism industry. As a builder to promote the development of Zhongshan's cultural industry, ZCIPA will make efforts to drive the construction of Zhongshan's cultural brand, build a platform for the integration of cultural industry resources, and make continuous progress for the realization of a new round of integration of Zhongshan's cultural industry. (2019/5, No. 175GTI)
The ribbon-cutting ceremony of Wei Mu Kai La.
Pictured are the guests who attended the ribbon-cutting ceremony of Wei Mu Kai La.
The unveiling ceremony of the waxwork of Cai Guoqing.
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