On the evening of 18 January 2019, Guangdong Game & Amusement Culture Industry City was bustling with people.  The Spring Festival Gala, themed as “To build the future together, to make the town glorious,” was hosted by Zhongshan Neworld, co-organized by Elephant Sculpture Art and Zhongshan Game & Amusement Industry Association.  In addition to extending warm gratitude to the old and new owners, business friends, and customers for their support and construction of the industry city over the past year, the organizers also shared the latest project planning, progress, and government support of the industry city that everyone cared most for.  On the same day, Wei Mu Kai La, the house of wax in the industry city, was officially opened and a good number of guests visited it before the gala.  Wax figures in the house are vivid, ranging from the master and his three apprentices of the mythical Journey to the West to the officials of the Ming and Qing dynasties, from elegant imperial concubines to the simple aspects of the human world, from the fashion and aggressive international show to the Chinese cross talk teahouse...The vivid waxworks impressed all of the guests.

Wei Mu Kai La was officially opened and the guests were impressed by lots of vivid waxworks. 

Subsequently, Ouyang An, the General Manager of Neworld, hosted the Spring Festival Gala on 5/F of the Building No.7 in the industry city.  Firstly, he offered his warm congratulations on the opening of the Wei Mu Kai La, and reported on the current progress of the industry city.  As the co-organizer, Liu Zhen, the President of Elephant Sculpture Art, also delivered a speech at the gala.  He said that under the overall situations in 2018, it was a challenging year for everyone in the industry, but it is also an inevitable consequence of economic development.  However, it created quite a few opportunities for everyone and especially provided a good number of potential business opportunities because of the development of cultural tourism industry.  He also hoped that everyone in the game & amusement industry could seriously innovate and make quality products as well as offering good services to promote the industry.

Pictured are Ouyang An(left 1), the General Manager of Neworld, Liu Zhen(left 2), the president of Elephant Sculpture Art, Ye Weitang(left 3), the President of Zhongshan Game & Amusement Industry Association, Luo Jianhua, Director of Zhongshan Culture and Tourism Bureau. 

At the gala, Luo Jianhua, director of Zhongshan Culture and Tourism Bureau, also put forward his own views and he believes that the game & amusement are actually a combination of culture and tourism.  With the combination of government culture and tourism, the bureau will be a cultural broadcasting and tourism bureau and fully demonstrate its advantages while also being a huge boost to the industry.  The birth of the industry city embodies the efforts and hard work of many people.  In the future, it is also expected to develop into a 3A, 4A, or 5A-level tourist attraction, which will greatly promote the cultural tourism industry in Zhongshan, Guangdong and even the whole country.  At the same time, he also called on the owners of the industry city and of the game and amusement industry to work together to form an atmosphere of group development, highlighting the advantages of Zhongshan in the Dawan District of Guangdong, Hong Kong and Macao, and promoting the development of the industry city aggregation effect and handing over a satisfactory answer to the industry.

Guests toasted at the Spring Festival gala, wishing a great New Year to come.

Subsequently, Ye Weitang, the president of Zhongshan Game and Amusement Industry Association, delivered a speech on stage, saying that 2018 was a year of leap-forward development, the achievement of the industry city was attributed to the strong support from the local government and the high attention of the provincial government.  Therefore, the development of the industry city in the future will also become the model for China’s game and amusement industry, which will be a window to the world.  In addition, the industry city has a superior geographical location in the Da Wan District of Guangdong-Hong Kong-Macao.  In the future, the industrial city will not only be a display base, but will also be built into a game and amusement town integrating display, trading, culture and travel.  Finally, a group of guests came to the stage to make a toast, and made a wonderful wish for everyone and the future development of the industrial city, and the gala was also successfully concluded with laughter. (2019/3, No. 173GTI)