Liming Zhang
  From November 2 to 4, the GTI Kuala Lumpur Expo 2018 (GTI KL Expo) will be held at Hall 3, Putra World Trade Center (PWTC) with an area of 5,200 square meters in Kuala Lumpur, Malaysia.  It is expected to attract more than 2,000 professional buyers from home and abroad.  With the support of the Chinese and Malaysian governments, the GTI KL Expo is co-organized by CCEA, CIEC and GTI Expo Organizing Committee, and hosted by GZESC, GTI Hawji Co., Ltd. and ASEAN GAP.  The expo aims to build a platform for cooperation and market expansion for Chinese game and amusement products, increase the industry’s opening-up to the Southeast Asian market, and showcase China’s manufacturing and creative ability.

Meet with the Booming ASEAN Amusement Market

As a country along the Belt and Road, Malaysia is one of the most important countries in Southeast Asia.  It plays a crucial role in the expansion of Chinese amusement products to the ASEAN market.  As the only ASEAN country that crosses European and Southeast Asian islands, Malaysia is strategically located and is the core country for trade between the East and the West.  As an emerging diversified economy, Malaysia has a moderate political system, stable political situation, the highest rate of GDP growth in Asia, and focuses on long-term development.  It ranks 6th among the world’s easier places to go into business, and was ranked the world’s 12th most competitive economy.  It also has become a hot spot for investment by well-known international enterprises.

Malaysia is a thriving market, especially in the game and amusement industry.  It is known as the “Southeast Asian Theme Park Capital” with more than 30 theme parks, and the obvious growth trend of FEC and amusement parks in shopping malls is attracting the attention of global professionals.  It’s expected that Malaysia will more interested in its role as a purchasing center, distribution center and transfer center between China and ASEAN countries in the game and amusement industry.  Therefore it’s going to affect the entire Southeast Asia area.  According to the “2016-2022 China Amusement Industry In-depth Research and Investment Forecast Report” released by Zhiyan Consulting, the market demand for amusement equipment in Southeast Asia is growing rapidly, which will multiply the growth of hardware and equipment requirements.  Overall, as the first step to explore the ASEAN market, the game and amusement market of Malaysia has strong development.

Continue to Set Up A World-class Amusement Exhibition

In July 2017, the first edition of GTI KL Expo was held in Malaysia with an area of 5,100 square meters.  The event attracted more than 100 exhibitors, exhibiting nearly 1,000 products cover VR equipment, artificial intelligence equipment, riding equipment, large-scale amusement product, crane machines, redemption machine, management system and so on.  It displayed the latest technology and products of Chinese game and amusement companies, and attracted more than 1,000 professional buyers from China, Indonesia, Singapore, Thailand, Malaysia, Sri Lanka, Iran, Japan, South Korea and Vietnam.  With positive responses from domestic and foreign manufacturers, GTI KL Expo is the first step to enter the ASEAN market and it assists Asia-Pacific manufacturers such as China to move into global market.

On the occasion of the 15th anniversary of the establishment of diplomatic relations between China and Malaysia in 2018, GTI KL Expo will continue to explore the development trend of the industry, and create a trade platform for exchanges and cooperation between China and Malaysia from the combination of technology, intelligence, and humanity.  This year, the GTI Expo Organizing Committee and ASEAN GAP will work together to create a grand expo for Chinese game and amusement products, providing exhibitors with four services: deposit, exhibition, sales, and operation.  GTI KL Expo shoulders the missions that lead China’s culture and entertainment industry to the Belt and Road countries and promote Chinese game and amusement products in the ASEAN market.  Under the leadership of the Belt and Road policy, let us keep on entering the Southeast Asia market, and create a world-class amusement event.

A grand expo of the China game and amusement industry is about to open in Southeast Asia, which is going to attract industry professionals and potential manufacturers who gather in Malaysia to cooperate and negotiate.  We sincerely invite you to visit GTI KL Expo, explore the new world of the ASEAN market, and make Chinese game and amusement products shine on the international stage.  Let us join in the booming market in Asia, and seek for more business opportunities.
※The article is published in the GTI Magazine Issue No. 168 in September 2018