On June 21, Guangzhou Superboy Playground Equipment Co., Ltd. (Superboy) hand in hand with Guangzhou Yongsheng Management Co., Ltd. (Yongsheng) held a signing ceremony of the cooperation between Superboy and Yongsheng’s brand Party Map Theme Park and launched a new project press conference.  Industrial friends including Wahlap, Sealy, Superwing, Shunhong Entertainment, (HuaTai) BaiShun, Arccer, Golden Dragon, Supergame, Elephant, Dinibao, Bear Child and Zhengchuan, as well as media friends Sina, Tencent, Winshang and GTI were invited to attend. 

The unveiling ceremony of Superboy’s nationwide branches. 

Superboy signed a contract with Party Map. 

Mr. Zhang Xiangui, the president of Superboy, addressed in the press conference.  He briefly introduced Superboy’s development process and future plan to attendees, pointing out that remodeling equipment, service and brand is the core of Superboy’s development.  Then, he analyzed the current industrial situation that the parks tend more to improve their popularity, conversion rate and re-purchasing rate, and create one-stop comprehensive amusement brand service providers via decoration, fans, transboundary, senses and IP.  Cooperating with Party Map, Superboy will build their service standards and humanized environment to stimulate equipment, experience and operators to be combined together more perfectly.  What’s more, Superboy will utilize the animation IP to gather fans and intensify the body by derived toys, which will be good to keep fans.  It will also standardize the service+nationwide sites to create an amusement park experience.  And, Mr. Zhang mentioned that as an influential IP in the industry, Party Map is popular enough, so that it does not need to promote vigorously.  With its big data, it can be used to learn more about the overall market.  This cooperation will be helpful to improve Superboys’ products.  Mr. Zhang hopes that it will facilitate the construction of industrial brands and drive a new industrial development trend. 

Mr. Zhang Xiangui introduced Superboy’s development process and future plan. 

Ms. Li Yanchan, the vice-general manager of Guangzhou Yongsheng Management Co., Ltd.

 Ms. Li Lili, the director of operations centre of Guangzhou Yongsheng Management Co., Ltd.
※The article is published in the GTI Magazine Issue No. 166 in July 2018