On 28 Oct., 2017, G-Look Land was grandly opened at 3rd floor, Dasin Metro Mall B in Shiqi District, Zhongshan City.  It is said that, G-Look Land, a large-scale indoor family entertainment center that features ice and snow, covers an area of nearly 4,000 sq.m with an investment of over 20 million RMB.  It is equipped with a Real Bowling Center, Happy Sandbeach, DIY Snow, naughty forts and other featured attractions, as well as over 100 latest amusement entertainment.  And the most eye-catching attraction is Ice World - a large playing zone covered with real snow.  There, Zhongshan citizens can have a snowball fight and build snowmen with their families and friends without stepping out of Zhongshan City.

Exciting performance in the store

On that day, there were exciting performances such as dancing show, drama play, Q&A and magic show, attracting attentions from families and resulting in children’s high participation.  Since there were various types of game machines with novel playing rules, G-Look Land was welcomed by both adults and children.

Speeches from leaders

As the representative of tenants that entered into Dasin Metro Mall B, Liang Guoqiang, CEO of Zhongshan G-Look Amusement Machine Co., Ltd. & Guangdong G-Look Land Development Co., Ltd. made a speech at the opening ceremony.  He first gave a warm welcome to all the leaders and guests present.  Then he pointed out that G-Look Land is a family entertainment center that features children’s entertainment.  Not a long time ago, G-Look Land was awarded the title ‘The Most Popular Indoors Children Park’ by China (Zhongshan) Amusement Entertainment Expo Organizing Committee.  Nowadays, the long-expected G-Look Land has finally opened to public with its unique decoration style and brand new parent-child equipment in Dasin, Shiqi.  Especially the first real snow project in the Pearl River Delta Region - Ice World that G-Look Land introduced and allows the southern citizens to enjoy and play with snow.

Choose Dasin for a win-win

Besides, Mr. Liang expressed that Dasin Metro Mall B united career elites from every field with its professional operation team, which not only make bold innovations on the operation mode, but also provide a brand new line of thinking and effective solution to the operation of large-scale complexes and how to counter the impact of internet consumption on physical businesses.   For the reason why Dasin Holding chose G-Look Land as its partner from a great number of competitors, we should note G-Look Land’s population-catching effect and the influence that G-Look Land made on every business complex that it cooperated with.  And now, these two big companies gathered to be stronger resulting in a win-win situation, which will be a successful example within the field!

Even though since the children’s entertainment industry has entered in to the Second Child Era and is growing rapidly, this industry has faced difficulties like one-way operation format and homogeneous competition.  Therefore, it would be a nice choice for offline business complexes to unite with other fields or multi-format operation.  As an important flow entrance of family consumption, G-Look Land expects to seize more cooperation opportunity with Dasin in a more diversified and flexible way, and keep running the ‘1+N’ family consumption mode. That’s so they can make everyone’s business bigger, make Dasin business circle prosperous and in the end, create a much better, more favorable and more comfortable consumption experience.  Dasin Holding is listed in Singapore, and its strong power and stable development are obvious to everyone.  So Mr. Liang believed that, every tenant will do what G-Look Land did, and will also hope to make a strong connection with Dasin Holding, and believe in the philosophy that “To meet Dasin, is to meet happiness”.

According to the introduction made by Chen Dong, store manager of G-Look Land Dasin Store, the family entertainment center will be divided into a parent-child game machines area, interactive stage area, parent-child project area and gifts area.  No matter families, youth units or couples, all can find their favorable attraction here.  Especially Ice World - the first real snow project in Pearl River Delta Region, giving an amazing snow scene to children who have never seen snow.  It was believed that there will be a snow rage rushing through the public.

We believe that with G-Look Land’s 18-year exploration and practice and Dasin Holding’s long-history of operational experience, G-Look Land Dasin Store will once again leave an forgettable family time for families.

Brand Info:

Established in 1999, G-Look Land is a family entertainment center brand that is invested in and operated by Guangdong G-Look Amusement Machine Co., Ltd.  It is one of the earliest indoor entertainment brands in China.  After 18 years’ development and practice, it has positioned itself as a family entertainment center that centers on children’s experience and is also suitable for the whole family.  Until now, there are over 60 stores set up with more expansion coming within the nation as the company opens about 15 stores each year.

In the 18-year development, G-Look Land has insisted on happy work, taking ‘make family enjoy their time’ as their mission and providing high quality parent-child products and services for thousands of families.  And the active member number has been over 2 million.  Moreover, in 2017, G-Look Land was awarded the title ‘The Most Popular Indoors Children Park’ by China (Zhongshan) Amusement Entertainment Expo Organizing Committee, making it enjoy a good reputation in China.

1. Pictured is Liang Guoqiang, CEO of Zhongshan G-Look Amusement Machine Co., Ltd. & Guangdong G-Look Land Development Co., Ltd.

2. Pictured is Chen Dong, store manager of G-Look Land Dasin Store.

※The article is published in the GTI Magazine Issue No. 159 in November, 2017