According to Su Benli, Guangzhou Wahlap Technology Co., Ltd has received the listing letter (Stock code: 835276) on December 15th 2015.  With the high finance of RMB 204 million approved at the first time, the company is expected to list on December 31st 2015 and drive the gorgeous evolution of the game and entertainment industry. Wahlap leads the industry in China Mainland with over 10 years’ experience and competes in games R&D and resource channels such as the access to high-quality overseas game contents and even exclusive agency rights.  The company has actively upgraded its business model from the traditional direct sales to split operation, with preliminary good hints as the gross profits has increased from 25% to 40%~50%.  On December 22nd 2015, the Chairman of Wahlap conducted road shows to share experiential entertainment moments and made a concrete analysis of Wahlap’s operation models, financial ideas, financial standing, listing plan and more in the 10F, South Tower, Winter Area of Gaode Zhidi Square, Guangzhou City, Guangdong Province, China.  Surpassing all others, Wahlap became the most eye-catching and potential new stock that day, reflecting the infinite charms of the industry.

As experiential entertainment locations are highly demanded in the market, they have been considered as the standard parts of commercial real estates.  The off-line price competition of commercial real estate loses weight while those entertainment projects unavailable on-line have been dotted in the list of the off-line commercial real estate[P1].  The domestic operation models of Wanda plus Super Player hits throughout the country as Aeon, Beluga World, Fundoland, and YUYUTO have continuously entered arcades.  Being a strong revenue stream, game and entertainment projects become as indispensable to the commercial complex as theaters are.

With China’s first-class software and hardware technology team, Wahlap excels in games research and design and has gradually formed the cornerstone technology of its own through years of efforts and endeavors.  The newly released Storm Racer G is China’s first racing game equipped with a completely independently researched 3D game engine, which sets the standard of its kind in China and becomes a best-seller at home and abroad.  Wahlap has explored abundant resources not only at home like Wanda’s strategic partner Super Player, Aeon Molly Fantasy wholly owned by Aeon Group, Kids Place of Wanda, Fundoland, YUYUTO and more children’s amusement parks but also abroad including Raound1, Main Event, Timezone, SEGA, AEON Group and Tom’s World.

Wahlap has also signed agreements with several overseas game operators and become the exclusive agency for several brands in China.  Specifically, the company has established long business relationships with Bandai Namco, SEGA, Konami, IGS, and Benchmark, among others to get access to high-quality licensed game contents, IP, products and the exclusivity for Midnight Maximum Tune, Initial D, Mecha Martyr, Love Live!, Star Wars and many more.

Business model upgrade: From the traditional direct sales to split operation. The company mainly employed a direct sales model in the past and started to try split operations from 2013.  As it may well be known, a competitive product is estimated with a 3~5 year life cycle and generates a stable revenue stream reaching 400% of its cost within 3-years of operation, which plays an important role to increase the company’s gross profit.  Employing the split operation model, Mecha Martyr itself is able to create net profits of RMB 4.5 millions one year. (2016/02, No. 139 GTI)